Tuesday, November 3, 2009

Groundwork Activity - Language Forms

Part One
  • hierarchy
  • critique
  • contrast
  • dpi
  • design firm
  • radiation
  • type family
  • leading
  • tracking
  • kerning
  • gradation
  • bristol board
  • medium
  • linen tester
  • gutter
  • margin
  • en-dash
  • em-dash
  • x-height
  • descender
  • ascender
Part Two
  • All of the above
  • "less is more"
  • "from follows function"
I have designed my informants' language as mostly dialog and drama.

Part Three
  • I believe any way I rearrange the words and phrases will represent the nuance of graphic design language. None of the above phrases stand out but I believe I need to find out more about how AIGA can help students in other majors. I believe my informants would agree with the way I have recorded the language. I could serve as a cultural translator by studying the language and actions of a group and relate them to a language everyone can understand.
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1 comment:

  1. Audrianna SisulNovember 4, 2009 at 10:09 PM

    I believe you made a very nice list of words used within your subculture. It seems as if all these terms are Graphic Design vocabulary words, which I don't know the meanings to most of them. However, a term I do know is hierarchy. If I were to guess, this term is probably used within your subculture to refer to members and their positions in the club, such as officers compared to regular members. A term I am not too familiar with is kerning. If I were to guess about this term, I would say that this is a word used within the club to describe a certain technique they use within their projects.

    For your Part 2, I like the two phrases you use: "less is more," and "from follows function." I would say that "less is more" is used to describe projects, such as by using less pictures it is actually better than having a lot. I am really confused as to what "from follows function" would mean. I would guess that this phrase has a story behind it. Also, your language does seem to have dialogue and drama.

    I agree with your Part 3 when you state you want to find more on how AIGA can help students in different majors. I also like how you think of yourself as a translator by studying the group and relating it to a language everyone can understand.

    Overall, I think you did a good job.
    -Audrianna Sisul

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